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Business Etiquette in the Netherlands: Culture-Specific Tips for International Businesses When you are an international company participating in a trade show in the Netherlands, it is essential to consider local business etiquette. The Dutch are known for their directness, punctuality and value for consensus. Here are some culture-specific tips for doing business successfully in the

Effective marketing is important for successful trade show participation. Trade shows give any kind of organization an opportunity to advertise their brand, gain customers and maintain relationships. By employing sufficient marketing during each step of the event, companies can differentiate themselves from others, reach their key accounts and build quality leads. By setting the objectives